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How to win more instructions
In our new educational series designed to give our partners a competitive edge, industry expert Ian Preston reveals how to:
Adapt your sales pitch to 4 unique personality types
Master the first split-second of the intro call
Close with confidence using his winning script
Get first access to serious sellers and connect with top-quality prospects to grow your market share.
More quality
The UK’s most serious sellers use MyHome — secure these high-converting prospects before your competition does.
More instructions
Win in the living room: see your prospect’s price expectations, their property searches and which agents you’re up against.
More sales
43% of these prospects convert to instruction, fuelling faster sales and boosting your commission revenue.
Zoopla in numbers
Commission value brought to market from sellers using MyHome in 12 months.
£2 billion+Minutes spent on Zoopla each year.
Monthly unique users on Zoopla.
We are delivering significantly more valuation leads to estate agents in 2026, powered by growth in our homeowner audience to 5.6 million subscribers.
No.1 place people think of to track the value of their home
New YouGov research* shows people think of Zoopla to get a home valuation.
Advertise your business on Zoopla
Zoopla is a household name, trusted by millions making their biggest life decisions. With bespoke solutions, smart segmentation and a powerful brand built over 18 years, we're uniquely placed to make your message hit home.
Brand awareness
Harness Zoopla's 90% brand familiarity in the UK.
Total flexibility
Bespoke advertising solutions tailored to your business goals.
Expert support
Track your success and build on your wins with our dedicated support team.