As the UK’s leader on property insight, we’ll give you the research and data you can’t get anywhere else – making it easier to stay on top of market trends.
As 2026 opens with an 8-year supply high and a rebound in buyer demand, it’s all about balancing regional stock surges with realistic pricing strategies to convert increased choice into successful sales.
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Buyers are returning to the housing market as confidence improves and mortgage rates fall, but a growing number of homes for sale is giving more choice and reshaping market conditions across the country.
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Richard Donnell shares the key themes and data-led forecasts for the 2026 estate agency landscape, as presented at the recent Negotiator Conference & Awards.
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We’ve ranked every UK postcode area by its growth potential in 2026, based on key market indicators. How does your area stack up?
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We expect a stronger than usual start to 2026 as buyers return to the market. The appetite to move home remains strong but affordability remains a constraint for those buying their first home or looking to trade-up to a larger home, which will keep prices in check.
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Rental growth slows to 2.2% as supply rises and demand drops to 6-year low.
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Richard Donnell explores the important property tax changes announced in the Autumn Budget, breaking down which markets will be hit and how to support clients.
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Our new research shows that while the industry may be busy polishing its automation tools, sellers are gently reminding everyone that property decisions are still deeply personal - although this does vary across groups of consumers.
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The UK sales market has registered a strong recovery over the last two years, with agents now managing the largest sales pipeline since 2021.
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Take an exclusive look at my keynote presentation from the recent Homes for Scotland Annual Conference, where I explored the market outlook for housebuilders in Scotland today.
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Stamp duty speculation may not signal change, but it creates opportunities for proactive agents to guide buyers and sellers.
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First-time buyers are driving nearly 40% of all property sales. With stronger affordability and bigger budgets, they’re reshaping demand across the UK. See the latest trends and how we can help you connect with them.
Read moreSupply and sale numbers continue to climb as mortgage rates stabilise, but the north/south divide widens and pre-Budget speculation slows the premium market.
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Our Viability of Homebuilding Report reveals that building homes is not currently financially viable across 48% of the country, leading to four key reform recommendations that will support the new homes industry to increase housing delivery and build more homes.
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With rents rising faster than house prices, yields are strengthening across the UK. For agents, it’s a clear opportunity to stand out as trusted advisors to landlords.
Read moreThe UK rental market is starting to normalise as supply and demand rebalance, while affordability remains a key constraint on future rent growth.
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House price growth has steadied at 1.3% year on year, but the market remains firmly in buyers’ hands. Homes priced too high are taking more than twice as long to sell, making accurate pricing the key to moving stock this autumn. Get the latest insights from our August House Price Index below.
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From house prices to mortgage rates, here are the key factors set to shape the UK property market in the coming years, and what this means for you.
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The Bank of England has cut the base rate by 0.25%. Here’s what agents need to know, and how you can make the most of it.
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Our latest study pulls back the curtains on what’s driving seller decisions in 2025, and we give you the rundown on how our latest tools can help agents win more instructions.
Read moreThe UK housing market is defying seasonal norms this July, presenting unique opportunities and challenges for agents and housebuilders. Our latest House Price Index unpacks unexpectedly high demand, surging sales volumes and record supply in the current market.
Read moreOver the last three years, rents have seen a greater increase than mortgage repayments. Find out what you need to do to stay ahead in the lettings market.
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Zoopla research reveals UK homes have gained £55,800 on average since the pandemic. Discover where the biggest gains are and how the widespread rise in home equity could be a game-changer for your pipeline.
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Unpacking the differences in London’s property market, and what agents need to do to stay ahead.
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How homes with the right features can sell for more at the right time of year and how agents can use that to their advantage. Unlock the latest seasonal selling insights.
Read moreSales are up, supply is growing, and pricing power is shifting. Dive into the latest Zoopla House Price Index to see what it means for your market.
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Find out how much house prices have increased in your area, and how you can turn this into an opportunity to win more instructions.
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From Halton to Oldham, find out where properties are selling fastest, and what this means for agents.
Read moreThe rental market boom is over according to our latest report, here's everything you need to know about today's rental market.
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Our House Price Index tracks the key trends in the UK housing market, showing agreed sales in May have reached the highest level in 4 years. With lots of homes for sale and price rises modest, buyers can benefit from relaxed affordability testing while sellers need to be supported with pricing advice.
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House price inflation is losing momentum as seasonal factors and growing economic uncertainty cools buyer demand, while supply continues to expand. More homes for sale are boosting choice and keeping house prices in check.
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Rental inflation has slowed, which will be welcome news to renters, but there are still 12 people chasing every home for rent. Growing supply is essential to support those on lower incomes and policy reforms for the rental market need to minimise the impact on supply.
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