We have achieved a 21% year-on-year increase in searches for new homes, helping deliver more high-quality leads to housebuilders.
The rise in searches contributed to 53% more housebuilder leads in 2025
This growth in lead volume is unique to Zoopla in a high-supply resale market
We are finding new ways to improve your return on investment in ways that other platforms cannot match
Find out more about our value-driven offering for housebuilders
A 21% uplift in new homes searches contributed to a 53% rise in leads delivered to builders in 2025.
Critically, this performance is unique to Zoopla, and spans 11 of the 12 regions across the UK.
The uplift in lead volumes arrives at a vital time as housebuilders face significant pressure from record-high resale inventory, suppressed sales rates and a broader drop in market demand.
Region | Increase in housebuilder leads (2025 vs 2026) |
Scotland | 116% |
East of England | 109% |
South East | 72% |
Isle of Man | 67% |
Yorkshire and The Humber | 53% |
North East | 48% |
South West | 46% |
North West | 44% |
East Midlands | 41% |
West Midlands | 23% |
London | 15% |
Wales | -1.3% |
UK | +53% |
Speak to our team to find out how we drive sector-leading reservation rates and stronger returns on your marketing investment.
We are finding new ways for builders to optimise their visibility and return on investment that other platforms cannot match.
Our innovations are driving more searches, stronger consideration and ultimately more high-quality buyer leads for builders.
Latest enhancements on Zoopla.co.uk include:
Highlighting in map view: Helping buyers discover new-build developments they may not have otherwise considered.
Benefits on listing cards: Showcasing the key benefits of new-build homes in the search results to help address a lack of understanding among buyers.
Contact detail pop-ups: Giving you a headstart on capturing customer information by capturing contact details in popular content like brochures and virtual tours.
Buyer searches using new home-specific features are up by a third over the last 3 months. This includes search terms like:
'New build'
'Own New'
‘Rate Reducer’
‘Deposit Unlock’
It proves that buyers are actively seeking out new-build developments and incentives on Zoopla and not just browsing.
We are fully focused on supporting the new homes industry to achieve its growth ambitions and increase housing delivery in the years ahead.
We recently supported the New Homes Week campaign by featuring it heavily across high-traffic pages and marketing channels.
We have acquired specialist portal newhomeshorsale.co.uk and secured major contract renewals with Taylor Wimpey and Persimmon Homes through enhanced performance.
With more than 1 billion searches every year and 9 million unique users every month, your new-build homes will be seen by the right buyers on Zoopla.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
Our new homes portal acquisition, new affordability tool and product bundles demonstrate our commitment to supporting the new homes industry. We’re dedicated to investing and innovating to help housebuilders sell developments faster and more effectively.
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