Connells Group commits to Zoopla with new 5-year partnership

We are delighted to announce that Connells Group, the UK’s largest estate agency and property services business, has signed a new 5-year agreement with Zoopla, reinforcing a long-term partnership focused on performance, growth and measurable return on investment.

Connells saw a 12% increase in valuation lead volume from Zoopla in 2025, supporting £18 million of potential sales commission for the agency.

The new deal means that all 1,263 Connells Group branches will continue to list properties on Zoopla and make use of our market-leading products. This covers all 86 of their well-known agency brands including Barnard Marcus, Hamptons, John D. Wood & Co., Bairstow Eves, Bridgfords and William H Brown.

Richard Twigg, Chief Finance and Commercial Officer at Connells Group said:

"Zoopla provides us with high quality leads of buyers, sellers and renters and highly effective valuation leads. Their continued investment in homeowners and product innovation to improve lead quality is delivering increased performance across the entire Connells Group. Zoopla is a core pillar of our marketing strategy, and its brand plays a key role when winning instructions. We are delighted to commit to this multi-year contract.”

A partnership built on results

The renewed commitment follows the strong performance we delivered for Connells Group throughout 2025. Our continued investment in listing products and our highly engaged homeowner audience has driven a 12% increase in vendor lead growth for Connells, generating £18 million in potential sales commission.

Zoopla is the number 1 place UK consumers think of when it comes to property valuations, reinstating our position as a powerful source of high-intent seller leads. For Connells, this has translated into increased instructions and stronger conversion at branch level.

Access to millions of motivated homeowners

At the heart of this success is our audience of more than 5 million engaged homeowners, a group that has grown by over 30% in the past year alone. This audience plays a crucial role in helping agents win new instructions, providing access to homeowners who are actively considering their next move.

Connells Group is leveraging our flagship Prospect Plus product to connect with high-intent sellers. Prospect Plus delivers an average 43% conversion rate from seller lead to instruction within 9 months, helping agents turn interest into instructions more effectively.

More visibility, deeper insight, stronger ROI

Under the new agreement, Connells Group will continue to benefit from Zoopla’s full suite of listings products, alongside unique data insights designed to maximise local brand visibility and support smarter decision-making. 

The result is a marketing platform that not only drives leads, but helps agents understand where value is being created and how to grow it.

Paul Whitehead, CEO of Zoopla, said:

“Connells Group’s decision to commit to a new five-year partnership is a strong endorsement of the progress we have made in becoming a true strategic partner to agents. Our focus remains clear: delivering tangible return on investment through high-quality homeowners, market-leading products and data insights that give agents more choice in how they grow with Zoopla.”

Supporting agents for the long term

This renewed partnership underlines our commitment to supporting estate agents of all sizes with the tools, audiences and insights they need to thrive in a competitive market. 

As we continue to invest in innovation and homeowner engagement, agents can be confident they are partnering with a platform focused on long-term success.