Taylor Wimpey plc, one of the UK’s largest homebuilders, has signed a new Zoopla contract following our sector-leading performance in 2025.
Taylor Wimpey has signed a major renewal with Zoopla, citing a 35% uplift in lead volumes and a sector-leading conversion rate from lead to reservation.
It’s a powerful endorsement of our investment in homebuilder performance, proving that we’re a key partner for high-intent buyer traffic in 2026.
As a true strategic ally, we’re continuing to find new ways for Taylor Wimpey to leverage our data, insights and audience engagement for even stronger return on investment.
Taylor Wimpey, one of the UK’s largest homebuilders, has signed a new long-term contract after seeing a significant increase in performance in 2025.
We sent 35% more Zoopla leads to Taylor Wimpey in the second half of 2025 alone. Even more importantly, these leads translated into reservations at a sector-leading rate, underpinning the homebuilder’s strong return on investment with Zoopla.
In an era where portal leads might feel like a mixed bag, our innovation in the new-build space is driving a tangible difference to the bottom lines of our homebuilder partners.
Overall, we registered a 53% year-on-year increase in new-build leads for homebuilders in 2025 through ongoing investment to drive visibility and consideration of new builds. This includes our market-first affordability tool which generates financially prepared, pre-qualified buyers exclusively for new-build properties, as well as new build-specific experiences within general property search.
These innovations help new-build homes stand out from resale competition while educating buyers on the benefits of buying new.
Stephen Parker, Head of Digital at Taylor Wimpey, reveals more about this long-term vote of confidence:
"Zoopla is a valued partner and key pillar in our marketing strategy for 2026, with a sector-leading percentage of leads delivered by the property website converting into reservations. This, combined with the quality and quantity of their new home buyer leads drives a strong return on investment.
“This has been enhanced by improvements across their site and consumer experience, which makes new homes more visible to consumers. New innovations around buyer affordability and new homes selling schemes will open up additional sources of quality buyer leads for our developments.”
Under the ongoing partnership, we’re exploring new tactics to support Taylor Wimpey with market data and insights, such as identifying and retargeting prospective buyers in a smarter way.
Taylor Wimpey already uses our ‘Buyer Insights’ regionally to support land purchase decisions and provide local market insights to support marketing and audience targeting.
Our ongoing partnership with Taylor Wimpey is a strong endorsement of the significant progress we’ve delivered in becoming a true strategic partner to home builders.
The new homes industry has the homes to sell, but it needs a constant flow of quality leads to support sales rates and business growth. The increases in both conversion rates and lead volumes over 2025 underpin our position as a key partner for homebuilders who want to achieve strong returns on their investments.
Ultimately, we ensure that your spend with Zoopla isn't just another marketing cost, but a high-yield investment. And the message is clear: Zoopla is where the serious, qualified buyers are in 2026.
Find out how we connect housebuilders with more motivated movers.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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