Allison Homes and Crest Nicholson return to Zoopla while Cala Homes extends to 2027. Here's what's behind their decisions.
Allison Homes rejoins Zoopla and Crest Nicholson returns after 4 years, both citing our focus on lead quality and conversion as the deciding factor
Cala Homes has extended and deepened its partnership through to 2027, reflecting strong results in attracting buyers
Our focus on delivering high-quality buyer leads is seeing 62% of new homes sold within the first 3 months of listing on Zoopla
We’re proud to welcome Allison Homes and Crest Nicholson back to Zoopla and extend our partnership with Cala Homes until 2027.
It tells us the work we’re doing to support the new homes industry is landing where it needs to. We’re delivering greater value and better results for housebuilders.
Julia Brass, Group Marketing Director at award-winning private housebuilder Allison Homes was clear about what drove their decision to return to Zoopla:
"Zoopla are genuinely focused on new-homes lead quality and conversion, and their improvements to new-build visibility for consumers back that up. I look forward to working with them to drive a strong return on investment."
Allison Homes will list all its developments from across the East of England, the East Midlands and the South West on Zoopla once more.
Meanwhile, top 10 housebuilder Crest Nicholson returns to Zoopla after 4 years.
For Cala Homes, the decision to extend until 2027 reflects the results they’re already getting from Zoopla. Kim Pointon-Taylor, Director of Group Marketing, said:
"The extension of our partnership with Zoopla reflects the strong results we've seen from the platform in attracting the right buyers for our homes.
“In a competitive market, greater visibility and better matching of motivated home movers to Cala developments is a primary focus. Zoopla's platform helps customers find the right home quickly and confidently."
Speak to our team to find out how we drive sector-leading reservation rates and stronger returns on your marketing investment.
We have been concentrating on quality and conversion of our new homes leads, resulting in:
62% of new homes listed on Zoopla selling within the first 3 months
New homes leads rising by 53% over 2025
For builders weighing up where to place their spend, these reservation outcomes deliver measurable business results over traffic or reach figures alone.
Behind these numbers is a sustained programme of investment specifically for the new homes market.
We’ve been improving how new-build homes appear in search, refining the experience for buyers considering a new home, and introducing features like ‘search by developer’ that connect the right buyer to the right development earlier in their journey.
Our acquisition of newhomesforsale.co.uk in February 2026 extends that commitment further, nurturing a dedicated new-homes-only buyer audience alongside the main Zoopla platform.
We’re delivering the value that is bringing housebuilders back to Zoopla. If you'd like to understand how we can tailor a solution to support your sales pipeline, we'd love to hear from you.
Join us to take advantage of new tools designed to generate better leads and help you sell or rent homes faster.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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