
Win more instructions with Zoopla Masterclass
12 May 2026Get an edge with exclusive lessons from industry expert Ian Preston.
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Did you know that only 52% of homes listed for sale actually make it through to completion? That means on a traditional no-sale, no-fee model, fixed fees are holding your business back.
Zoopla Masterclass Series 2 is here to introduce you to flexible fees, which can help transform your revenue. This is a free and exclusive educational series for our estate agent partners, but you can get a sneak peek below.
Industry expert and estate agency entrepreneur Ian Preston reveals the fee model that grew his revenue per listing by 60% and how you can follow the same formula.
Across 6 episodes, he shows you how to:
Calculate the exact revenue impact flexible fees could have on your agency
Present flexible fees to sellers in the living room with confidence
Roll out a flexible fee model across your business
Handle objections and protect your reputation while doing it
We know agents are always on the move, so we've rounded up some of the series highlights in our new Masterclass podcast, available to everyone on Spotify.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.