How we’re targeting self-managing landlords as Renters’ Rights Act comes into force

With the Renters’ Rights Act presenting the biggest change for the private rental market in a generation, we’ve rolled out a new renting guide that will be promoted to millions of renters and landlords across the Zoopla website.

This is supported by a new series of tailored articles for landlords that agents can use to help win new instructions,  particularly from the 80% of private landlords who self-manage and don’t use an agent to manage their rental investments.

Rich Hayes, Chief Operating Officer at Zoopla said:

"The Renters' Rights Act is the biggest shift in rental legislation in a generation, and it creates a genuine opportunity for agents who offer management services to grow their business. 

“With the majority of private landlords still self-managing, the new regulations present a great opportunity to make the case for using an agent for professional property management.

“Zoopla reaches 4 in 5 landlords and renters, and we've invested in content that not only helps them navigate the changes, but gives agents the tools to start those conversations and win more high-quality instructions."

4 in 5 landlords self-manage their properties

The recent MHCLG Private Landlord Survey 2024 shows that over 40% of landlords use agents for letting services and tenant-finding, but 4 in 5 landlords self-manage, highlighting the business opportunity presented by the regulatory changes. 

The raft of new rules and fines for non compliance makes professional management less of a nice-to-have and more of a necessity for self-managing landlords. 

The dedicated landlord series has been developed in conjunction with members of the Zoopla Lettings Advisory Board. These articles cut through the complexity of the new legislation, covering key rule changes, compliance obligations and practical guidance on keeping tenants informed.

Landlord-specific articles include titles such as:

•  New rent increase rules in the UK: What landlords can legally do in 2026

• How to legally regain possession of a rental property under the Renters’ Rights Act

• 5 landlord mistakes under the new Renters' Rights Act (and how to avoid them)

These provide jargon-free breakdown on how landlords should approach the changes. 

The content is designed not just to educate our landlord audience, but to provide letting agents with ready-made resources to share across their own social and marketing channels. Agents can access the content tailored for landlords on Zoopla.co.uk.