Zoopla signs enterprise agreement with OpenAI

We have entered into an enterprise agreement with OpenAI, the creators of ChatGPT, after 18 months of testing artificial intelligence (AI) solutions in our platforms.

The investment marks a significant stake in the ground as part of our strategy to accelerate innovation and drive more value for our agent and housebuilder partners.

We now have access to cutting-edge AI models and expertise to develop and safely scale sophisticated AI tools in our platforms.

We believe that our commitment to leveraging AI allows us to bring you better quality buyer and seller leads,  innovate faster, clearly align to serving your goals, and continuously improve how we respond to your feedback.

Paul Whitehead, CEO of Zoopla, said: 

“Innovation has always been at the core of Zoopla, and we’ve been investing in AI for some time to improve outcomes for consumers and customers. This partnership with OpenAI allows us to accelerate that progress, bringing advanced capabilities into Zoopla and helping us innovate faster.

“While much of the market is focused on AI-powered search, we believe that’s only part of the opportunity. The real impact comes from using AI to better understand consumer intent, connect the right buyers and sellers, and unlock more successful home sales for consumers and our customers.

“That is where we are focused and where we believe AI will have the greatest benefit for the UK property market.”

The results from AI so far

The results of our initial testing give us confidence that AI is the best way to deliver a stronger return on investment for agents and housebuilders.

When consumers on the Zoopla app have used an AI-powered search experience, we’ve seen:

• An 80% increase in listing views

• A 150% rise in leads

These are early results of tests within property search alone, but we are incredibly excited about the potential of AI at Zoopla.

We plan to apply AI across the full property journey, from early homeowner engagement to key decision-making moments and throughout the whole moving process. With more personalised insights and smarter recommendations, we will support transaction speeds and transform the experience of moving home.

How AI at Zoopla will benefit you

AI is a key part of our investment in driving more value for you. It will help you:

1. Reach more motivated movers

AI helps us surface your developments at the right moments. It offers greater discoverability and encourages consideration from new audiences, including in ChatGPT.

2. Generate better buyer leads

The tech is improving the quality of our buyer leads. Through personalised buyer experiences, tailored insights and better matching between buyers and your properties, we are generating more high-quality, pre-nurtured leads.

3. Win more instructions

AI is a game-changer in engaging our unique audience of 6 million future sellers. It enables more personalised insights and recommendations that convert them into high-intent leads.

4. Strengthen your return on investment

AI underpins our work to provide you with more data, insights and transparency, helping you make better business decisions.

Expanding your reach: Listings now in ChatGPT

We have integrated all Zoopla listings directly into a Zoopla app on ChatGPT, so users can see your properties within the AI platform.

This creates a powerful new top-of-funnel channel, instantly expanding your reach to a new audience.

While AI platforms currently represent a small share of overall property search traffic, this integration positions us to capture the rapid growth in ChatGPT usage. It also future-proofs your lead generation as consumer search habits evolve.

But, crucially, our primary focus and investment remain firmly on the Zoopla platform itself. It’s where we deliver the strongest commercial outcomes, and where we will use AI to build richer, more personalised experiences that convert high-quality leads and improve return on investment for your business.