Valuation leads up 42% in February 2026

Zoopla delivered 42% more valuation leads to agent partners in February 2026 than a year ago, building on strong momentum at the start of the year.

That growth is being driven by a larger and more engaged homeowner audience. As of March 2026, 5.6 million homeowner subscribers use Zoopla to track their home’s value, understand the market and plan their next move.

For estate agents, that translates into more high-intent valuation opportunities and a stronger return on investment.

Up to 74% growth in valuation leads across UK regions

Every UK region saw double digit growth in valuation leads year on year.

Growth was strongest in the East of England and South East, where valuation leads increased by 74% and 66% respectively. Scotland and the North East also saw particularly strong growth.

When winning instructions is pivotal to your bottom line, this growth gives agents access to more seller opportunities you can’t find anywhere else.

Fuelled by 5.6 million homeowner subscribers

The growth in valuation leads is the result of sustained investment in products and experiences that engage homeowners before they are ready to speak to an agent.

Our homeowner subscriber base has grown by 500,000 in the last 3 months alone, reaching 5.6 million. These users come to Zoopla to track their home’s value, understand local market conditions and plan their move.

With 700,000 of these homeowners planning to sell in the next 12 months, this audience creates a growing pipeline of high-intent sellers for estate agents, helping deliver more valuation opportunities and stronger return on investment.

Want to generate more valuation leads from Zoopla? Speak to our team today.