Record number of valuation leads in January, up 30% year-on-year

January was a record-breaking month at Zoopla. We delivered a 30% year-on-year increase in valuation leads to our agent partners, marking our strongest ever start to a year.

It’s a direct result of our investment in your success. From high-impact marketing campaigns to market-leading product experiences, we’re working harder than ever to engage homeowners and funnel high-intent seller leads directly to our agent partners.

Rich Hayes, Chief Operating Officer at Zoopla, says:

“Our record month for valuation leads in January is a strong signal of the progress we’ve delivered in becoming a true partner to agents, delivering high-quality leads that help them grow their business. 

“Our ongoing investment in national marketing and ongoing product innovation shows we are committed to driving a tangible return on investment through high-quality homeowners, market-leading products, and our unique data insights that give agents more choice in how they grow with Zoopla.”

We’re only just getting started

The momentum is building, and the opportunity to keep growing this pipeline is huge. Our data shows that 1 in 5 consumers are planning to buy or sell in the next 2 years, with another 19% keeping a close eye on the market.

This is the audience we’re zeroing in on. By giving these future sellers the personalised tools and data-driven insights they need to navigate the market, we’re preparing them for their move before connecting them with your business.

Double-digit growth across every corner of the UK

The uplift in valuation leads has been seen nationwide. Agents in every single UK region saw double-digit growth in valuation leads compared to January 2025.

And 5 regions outpaced the national average with even higher increases: Scotland, the East of England, the South East, South West and North West.

The surge was powered by our national 'Just Ask Zoopla' campaign, which encouraged homeowners to get curious about their home’s value. We paired this with regional marketing investment to support agents in their specific markets and draw more movers out of the woodwork.

Helping you connect with serious sellers

Now is the time to strike while the iron is hot and capitalise on our increased valuation lead performance.

Prospect Plus: Our flagship and highest-converting vendor product connects you directly with our most motivated selling audience. These leads convert to instruction at a market-leading rate of 43%.

Valuation Booster: A long-standing hallmark for instruction success for agents looking to dominate their patch. It secures your spot as a top 6 agent in your local market and it’s proven to drive 6 additional valuation leads each month on average.