Estate Agents, you told us what you needed from your memberships: more flexibility, a hyperlocal approach, better return on investment and products closely aligned to your business goals.
The result? The biggest redesign of our membership packages in 7 years, shaped to give agents better value and clearer results to grow your business.
And, 6 months on from launch, we can share that estate agencies using the new packages are receiving 23% more Zoopla leads than a year ago.*
3 key themes came to light, and they directly informed the packages we’ve delivered:
Listing packages to help you sell and let homes faster
Instruction packages to help you win more instructions
Complete packages to combine the best of both worlds, helping you grow market share
Each package starts with a Core membership and contains the option of two tiers - Plus and Max - to suit your business and the potential in your market.
A vital difference is that we now tailor each package to the size and profile of every individual agency, the dynamics of your local market and Zoopla’s performance in your area. This means value, simplicity and flexibility aligned to your goals.
Every package includes access to the upgraded ZooplaPro platform, including newly enhanced Property Valuation Reports. These tools help agents make informed decisions and get faster results from every listing.
1 in 3 Zoopla partners have already upgraded to the new packages in just 6 months, and more estate agencies are recognising the increased value and flexibility we offer.
Fenn Wright, one of the East of England’s leading agencies, has rejoined Zoopla after an 8-year absence, citing the new packages as a key factor.
"Zoopla's new packages represent a step-change in performance and value. We've been particularly impressed by the results-driven approach and the strength of valuation opportunities in the East of England, giving us real confidence in Zoopla's ability to help us win more instructions and grow our business."
- Ian Fry, Head of Estate Agency at Fenn Wright
"Zoopla is an essential part of how we do business. The Complete Max package has given us the reach and tools to compete effectively across the Bristol and Somerset market and in 2026 we've already seen some great results through the new features that come with the package, including the high-intent vendor leads generated from Prospect Plus. The support from the team has been excellent too, which makes a real difference. We're committed to continuing the partnership for the long term."
- Richard Goodman, Director of Goodman and Lilley
Agents on the new packages are benefitting from 23% growth in total lead volume year-on-year.
The number of seller leads we deliver via the new packages is even higher.
This is down to the greater value we’re generating from our fast-growing homeowner subscriber base, which has grown 39% year-on-year to 6 million subscribers. Many of these homeowners are actively looking to move and more of them are choosing Zoopla agents than ever before.
"Zoopla is a core pillar of our marketing strategy and the Complete Max package will help us win more instructions beyond our central patch. Products like Prospect Plus are a great bonus, boosting the high-quality leads we already receive from Zoopla."
Director and Founder, Black & Blanc
"Zoopla is a core pillar of our marketing strategy and the Complete Max package will help us win more instructions beyond our central patch. Products like Prospect Plus are a great bonus, boosting the high-quality leads we already receive from Zoopla."
Director and Founder, Black & Blanc
Paul Whitehead, CEO of Zoopla, said:
“Agents told us they wanted flexibility, a hyperlocal approach and a clear return on investment. These new packages are built around exactly that, helping our partners win more instructions and grow their business from our 6 million-strong homeowner audience.
“We're already seeing strong momentum, with 1 in 3 SME customers upgrading in just 6 months. We want agents to grow their business in partnership with Zoopla and ultimately this is about providing a better return on every single pound our customers invest with us."
Complete Max is the best-value tier of the Complete package. It’s designed for agents who want to maximise growth by driving brand awareness and receiving the highest possible number of leads from Zoopla.
A key benefit of this package is that it gives you full access to our homeowner audience through Prospect Plus. Our flagship, highest-converting vendor product has a proven 43% conversion rate from lead to listing over a 12-month period.
*Year-on-year on a seasonally adjusted basis.
Better value, clearer results. Discover the new Zoopla packages, designed to help agents grow.
We try to make sure that the information here is accurate at the time of publishing. But the property market moves fast and some information may now be out of date. Zoopla accepts no responsibility or liability for any decisions you make based on the information provided.
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